Class 35
Advertising; business management, organization and administration; office functions.
Explanatory Note
Class 35 includes mainly services involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services. For the purposes of classification, the sale of goods is not considered to be a service.
- the bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through websites or television shopping programmes;
- advertising, marketing and promotional services, for example, distribution of samples, development of advertising concepts, writing and publication of publicity texts
- shop window dressing
- public relations services
- production of teleshopping programmes
- organization of trade fairs and exhibitions for commercial or advertising purposes
- search engine optimization for sales promotion
- commercial assistance services, for example, personnel recruitment, negotiation of business contracts for others, cost price analysis, import-export agency services
- administration services relating to business transactions and financial records, for example, book-keeping, drawing up of statements of accounts, business and financial auditing, business appraisals, tax preparation and filing services
- commercial administration of the licensing of the goods and services of others
- services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data
- office functions, for example, appointment scheduling and reminder services, data search in computer files for others, computerized file management, telephone switchboard services
- financial services, for example, financial analysis, financial management, financial sponsorship (Cl. 36);
- real estate management (Cl. 36);
- stock brokerage services (Cl. 36);
- transportation logistics (Cl. 39);
- energy auditing (Cl. 42);
- graphic design of promotional materials (Cl. 42);
- legal services in relation to the negotiation of contracts for others (Cl. 45);
- licensing of intellectual property, legal administration of licences, copyright management (Cl. 45);
- registration of domain names (Cl. 45).
Services
Business management assistance; Business inquiries; Bill-posting; Import-export agency services; Commercial information agency services; Cost price analysis; Dissemination of advertising matter; Photocopying services; Employment agency services; Office machines and equipment rental*; Book-keeping / accounting; Drawing up of statements of accounts; Business auditing; Business management and organization consultancy; Personnel management consultancy; Business management consultancy; Typing; Demonstration of goods; Direct mail advertising; Commercial or industrial management assistance; Updating of advertising material; Distribution of samples; Business efficiency expert services; Auctioneering; Market studies; Business appraisals; Business investigations; Publicity material rental; Business organization consultancy; Publication of publicity texts; Advertising / publicity; Radio advertising; Business research; Public relations; Shorthand; Television advertising; Transcription of communications [office functions]; Shop window dressing; Advertising agency services / publicity agency services; Advisory services for business management; Modelling for advertising or sales promotion; Marketing research; Computerized file management; Professional business consultancy; Economic forecasting; Organization of exhibitions for commercial or advertising purposes; Providing business information; Opinion polling; Payroll preparation; Personnel recruitment; Administrative services for the relocation of businesses; Rental of advertising space; Sales promotion for others; Secretarial services; Tax preparation; Telephone answering for unavailable subscribers; Word processing; Arranging newspaper subscriptions for others; Advertising by mail order; Business management of hotels; Business management of performing artists; Compilation of information into computer databases; Systemization of information into computer databases; Organization of trade fairs; Rental of photocopying machines; Online advertising on a computer network; Procurement services for others [purchasing goods and services for other businesses]; Data search in computer files for others; Rental of advertising time on communication media; News clipping services; Rental of vending machines; Psychological testing for the selection of personnel; Price comparison services; Presentation of goods on communication media, for retail purposes; Providing commercial information and advice for consumers in the choice of products and services; Arranging subscriptions to telecommunication services for others; Administrative processing of purchase orders; Commercial administration of the licensing of the goods and services of others; Outsourcing services [business assistance]; Invoicing; Writing of publicity texts; Compilation of statistics; Layout services for advertising purposes; Sponsorship search; Organization of fashion shows for promotional purposes; Production of advertising films; Business management of sports people; Marketing; Telemarketing services; Retail services for pharmaceutical, veterinary and sanitary preparations and medical supplies; Rental of sales stands; Providing commercial and business contact information; Search engine optimization for sales promotion / search engine optimisation for sales promotion; Website traffic optimization / website traffic optimisation; Pay per click advertising; Commercial intermediation services; Business management for freelance service providers; Negotiation and conclusion of commercial transactions for third parties; Updating and maintenance of data in computer databases; Business project management services for construction projects; Providing business information via a website; Provision of an online marketplace for buyers and sellers of goods and services; Development of advertising concepts; Outsourced administrative management for companies; Tax filing services; Business management of reimbursement programmes for others / business management of reimbursement programs for others; Rental of billboards [advertising boards]; Writing of curriculum vitae for others / writing of résumés for others; Web indexing for commercial or advertising purposes; Administration of frequent flyer programs; Appointment scheduling services [office functions]; Appointment reminder services [office functions]; Administration of consumer loyalty programs; Scriptwriting for advertising purposes; Registration of written communications and data; Updating and maintenance of information in registries; Compiling indexes of information for commercial or advertising purposes; Business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding; Production of teleshopping programmes / production of teleshopping programs; Consultancy regarding public relations communication strategies; Consultancy regarding advertising communication strategies; Negotiation of business contracts for others; Promotion of goods and services through sponsorship of sports events; Competitive intelligence services; Market intelligence services; Financial auditing; Online retail services for downloadable digital music; Online retail services for downloadable ring tones; Online retail services for downloadable and pre-recorded music and movies; Wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies; Gift registry services; Targeted marketing; Interim business management; Outdoor advertising; Retail services for works of art provided by art galleries; Administrative assistance in responding to calls for tenders / administrative assistance in responding to requests for proposals [RFPs]; Marketing in the framework of software publishing; Media relations services; Corporate communications services; Rental of office equipment in co-working facilities; Commercial lobbying services; Providing user reviews for commercial or advertising purposes; Providing user rankings for commercial or advertising purposes / providing user ratings for commercial or advertising purposes; Telephone switchboard services; Retail services relating to bakery products; Consumer profiling for commercial or marketing purposes; Administrative services for medical referrals; Business consultancy services for digital transformation; Business intermediary services relating to the matching of various professionals with clients; Reception services for visitors [office functions]; Preparation of business profitability studies; Providing telephone directory information; Arranging subscriptions to electronic toll collection [ETC] services for others; Arranging and conducting of commercial events; Data processing services [office functions]; Rental of cash registers; Lead generation services; Computerized management of medical records and files; Online ordering services in the field of restaurant take-out and delivery; Advertising services to create brand identity for others; Promotion of goods through influencers; Influencer marketing; Sales prospecting for others; Development of marketing concepts.
